If you missed my interview on "New Mexico and Company with Larry Ahrens!" KIVA 1550 you can listen to it here

Larry Ahrens is a great host I look forward to talking with him again!

I am so excited!!! Just received my "review copy" of 

Web Marketing for Dummies by Jan Zimmerman.

Her story about my success using LinkedIn for fundraising is featured on page 359. 

Web Marketing for Dummies  will be available for sale Dec 27th onAmazon.

Barbara C Lemaire
intervied by Megan Kamerick of New Mexico Business Weekly
for article on social media published 7/22/11

Whether you only have one employee or one-thousand, it is imperative that you create a Social Media Policy.  Although you may not have as yet embraced social media to promote your business, most employees are involved in the many platforms available to anyone and have been for a while. 

How does that effect your organization? Your business may have a Facebook page, and you don’t know it; more importantly you do not have control over the content as it pertains to your business. 

I have worked with a number of large companies who discovered they have a Facebook Page, yet have no way to edit it.  This page may have been created by a former employee who and took the administration rights when they left the company.  LinkedIn also offers a company page, and once again if it is created by someone in the company, they have the administration rights and you don’t. 

This is happening in all types of businesses from multinational to start-ups.  The first step toward harnessing this powerful medium is to create and deploy a social media policy that is clear, differentiates and empowers. “I'd say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” says Mario Sundar, community evangelist at LinkedIn.  “Social media may be a huge opportunity for your employees to help build your company's brand, but let's not forget that there also exists a tremendous risk for individual employees to inadvertently damage the company's brand and by defining a set of guidelines you help mitigate that risk.”

Before Social Media, the Marketing, PR/Communications department carried the corporate message.  Now anyone can. It is beneficial to you that everyone in your organization is reading from the same page.

A few of the items to consider when creating you company’s policy are:

·         What are the official social media accounts for the company

·         Who manages them

·         What type of content will be posted

·         Who will engage with customers/clients

The major social media platforms to consider in the policy are:

·         Facebook

·         LinkedIn

·         Twitter

·         Blogs

·         YouTube

When crafting a policy, be sure to:

1. Focus on the things that employees can do rather than what they can’t. Don’t create an unnecessarily restrictive model of engagement that prevents your company from reaping the rewards.

2.  Emphasize that employees must be responsible for what they write - exercise good judgment and common sense, regardless of whether an employee’s online comments relate directly to their job.

3.  Don’t go stealth – ask employees to include their name and, when appropriate, your company name and their title. Consumers buy from people that they know and trust, so encourage employees to let people know who they are.

4. Employees must consider that their audience may include clients, potential clients, vendors, employees and future employees as well as investors.  This is not the place to air differences of opinions.

5. Remind employees to respect copyrights and fair use and always give proper credit and make sure they have the right to use something with attribution before publishing.

6. Stress the importance of protecting the company’s confidential and proprietary information; if they disregard this policy, they risk losing their job and will be held legally responsible.

7. Empower employees to bring value to their conversations by offering useful information and solving problems.

LinkedIn.com
has made me a star!
Check out my story 

http://press.linkedin.com/success-stories/
http://100million.linkedin.com/

Facebook Fan Pages

By Barbara C Lemaire, PhD

Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google for the first time in history.  Facebook is approaching one-half Billion users worldwide. That is a staggering fact considering Facebook has only been around for 6 years!

Facebook Fan Pages are becoming increasingly popular and more and more businesses are using them to establish a social media presence. This is because Pages allow them to stay in touch with their employees, customers and prospective customers.

A Facebook Fan Page is simply a public Facebook profile used to share business and product information with other Facebook users. Facebook Fan Pages are a great way for a company to connecting by interacting and engaging through company news, photos, videos and exclusive offers.

The key to a successful Facebook Fan Page is to create an active community around the Page. Invite employees to “Like” the fan page.  Then ask employees to invite their friends and family to “Like” the Page.  Of course, companies would also ask their clients to “Like” their Facebook Fan Page.  The Fan Page should become the hub for employee interactions, especially useful for companies that have offices nationwide and many product silos.  By sharing photos, videos, asking questions and starting discussions, employees, friends, family, clients and prospective clients can create a community that will strengthen the company.   

For Immediate Release      

Barbara Lemaire to speak on Social Media Made Simple.

Albuquerque, NM – March 11, 2010 – Barbara Lemaire will address the American Business Women's Association, Albuquerque Charter Chapter on Tuesday, March 16, 2010 on her program Social Media Made Simple; a process that exploits the power of the Internet in 15 minutes a day or less.

“I came up with this program for my use as I tried to tame the social media monsters.” said Lemaire. “As I talked to people around the country I discovered that many people were wary of entering the Social Networking community because of they just didn’t know where to start and were afraid of the time it would take in their already busy lives.”

Lemaire will speak for 30 minutes, offering information on her process and examples of how to tame Social Networking to help your business. 

Social Networking – as important as a cell phone?

 by Barbara C. Lemaire, PhD

Is Social Networking as indispensible as your cell phone?  Perhaps not yet - but it is still a relatively new concept.  Let me put this in context. Remember when you first began hearing about cell phones (those of us of a certain age.) Why would I need that?  Of course, anyone born after 1980 could not wait to get their hands on a cell phone and those of us born after 1990; well not having a cell phone is not an option, it is a necessity, a lifeline…alas, as it is for most of us.

Back to Social Networking.  In 2004 good friend involved in technology, business and the Internet, invited me to join something called LinkedIn. I joined, haphazardly filled out my profile, then I promptly ignored the site and its unknown potential.  It took more than two years for me to become active on LinkedIn – two years I will never get back. 

LinkedIn.com is the professional businesspersons Social Networking site.  Its growth over the past few years is phenomenal. A new member joins LinkedIn approximately every second, and about half of their members are outside the U.S.  LinkedIn has more than 60 million members in over 200 countries worldwide and they are influential! Executives from all Fortune 500 companies are LinkedIn members.

Here are a few other stats:

Average Age: 41

Average Household Income: $109,703

Household Income $100k+ 53.5%

Have a Portfolio Value of $250k+  24%
Male: 64%

Own Smartphone/PDA: 34%

College Grad/Post Grad: 80.1%

Business Decision Maker: 49%

EVP/SVP/VP: 6.5%

Senior Management 16%
Middle Management 18%

LinkedIn offers a Social Networking site with a profile designed to summarize your professional expertise and accomplishments.  However, its most valuable feature is the ability to connect with your peers through Groups and Discussions within those Groups.

Discussions within a group of your peers are by far the most robust way to Socially Network. By joining Groups specific to your industry or interests, you gain new insights through discussions with like-minded professionals in private group settings.  You can also form your own highly specialized “Group” and attract people from all over the world interested your precise concern.

Although there are specific social networking sites for most industries, research has shown that participation is comparatively minimal and the diversity of the membership does not compare to larger, open membership sites.

So, if you have not yet joined the Social Networking movement I suggest that you start with LinkedIn.com. Remember that your personal profile is your resume and calling card, so treat it appropriately.

It is in your best interest that you be as complete as possible. Include your full name and email in title.  Provide a clear description of what you do in the subtitle. Fill in your city and industry, current positions, past positions, education and websites. As you become more comfortable, add a reading list from Amazon, Slide Share or other apps that make sense to you.

Once you have your personal profile completed:

Invite people to connect using:

Ø      Imported email contacts

Ø      Colleagues

Ø      Classmates

Ask for Recommendations

Ø      Ask for recommendations from colleagues and clients

Ø      Write recommendations for colleagues and clients

Join groups

Ø      In your industry

Ø      Of  personal interest

o       Participate in discussions

Create a group

Ø      Colleague  Based

o       Invite colleagues

o       Invite vendors

§         Participate in discussions

Ø      Client Based

o       Invite Clients

o       Invite Potential Clients

§         Participate in discussions

Finally when accept invitations to connect be sure to screen them for appropriateness to your needs.

The Internet formed so that researchers could share information more efficiently – this is exactly what using Social Networking sites now accomplish for everyone.