Social Media

How to attract some Pinterest

Premium content from New Mexico Business Weekly by Adam Stone, Special to NMBW

Date: Friday, May 4, 2012, 4:00am MDT

Related: Media & Marketing

                                                                                Logo design by Michael Deal and Juan Carlos Pagan

Business owners can gain tremendous exposure with little cost or effort by “pinning” images on social networking site Pinterest. Social Media Made Simple CEO and Chief Strategist Barbara C. Lemaire offers these rules of the road.

Business owners can gain tremendous exposure with little cost or effort by “pinning” images on social networking site Pinterest    .

Social Media Made Simple CEO and Chief Strategist Barbara C. Lemaire offers these rules of the road.

• Don’t overwhelm the board. As you pin, the image is added to the large board. By pinning 50 of the same subject at once, you overwhelm the board. Viewers will skip over them or even stop following you.
• Don’t just repin, though it is tempting. Find new material.
• Add a description of what you are pinning. If you found it on a website, add the URL.
• Include information about yourself in your Pinterest profile, including your website URL.
• Link to Facebook and Twitter on Pinterest, but do not send everything you pin to either.
• You can choose which image is the cover of each board. Pick one that is most representative of the contents.
• Search using keywords to find images and information on Pinterest.
• Post videos if it makes sense for your business. Those could include a corporate headquarters tour or a Q&A with the business owner. Anything a business might post to YouTube would likely serve a similar purpose on Pinterest.
• If you are selling products and add a price on the description of the pin, Pinterest will add a banner stating the cost to your image. But there’s a downside. If you are an established brand, a dollar amount slows repinning significantly. One site, which averaged 135.6 repins per pin, only received 54.6 repins on items with dollar signs.
• Always add a URL of your business to the description of your posts.

Pinterest is the Fastest Growing Social Networking Site on the web.

Pinterest a Virtual Pinboard.

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.

Are you thinking fine this is a lot of fun and a time-sink - I can't use it to market my business.   Oh,  yes you can - let me help you.