Social Media Made Simple
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How Do the Newly Blind Access Social Media
by Barbara C. Lemaire
                                                                                                                                                                                                                            Jan 4, 2015

I am a fairly accomplished researcher and can usually find what I want/need in a few hours, but this has me stumped.

I am attempting to help an 80 year old friend who has just lost her sight this past year. Before that she was active on Facebook and LinkedIn, but it seems no amount of money will buy her the software/application she needs.

And what she needs is a screen reader for Facebook and LinkedIn. I have searched for a product that will not confuse her and will read the posts as she tabs down the page. A far as I have seen, the popular screen readers don't do the job. Watching the video below gives you an idea of what she is up against. And JAWS is an expensive program.

I know I must be missing something...If you have any advice I would truly appreciate it.

Social Media Training a Must for Business - Social Media is shifting toward Business and CEOs must take Notice

By Barbara C. Lemaire, PhD

                                                                                                                                                          October 15 2014

Since its origins, Social Media has used fast-tracking to make changes to their platforms; much to the consternation of their users. Lately the pace has quickened to add business applications as the BtoB world is discovering the advantages vs. pitfalls social media has to offer.

Learning the basics of Social Media is a must for solopreneurs/entrepreneurs – but what about CEOs? Most of C-level management has been blissfully unaware of the revolution going on with the Branding, Marketing and Selling Power of Social Media. Usually, their company website is as close as they get, unless they are on Facebook to keep in-touch with their family. Here are a few numbers that tell the story“The amount of CEOs on social media networks according, is just 7% of Fortune 500 CEOs and they are on the biggest social site, Facebook. Twitter was even worse at 5.6%, and only 3.7% have ACTIVE Twitter accounts. Naturally, LinkedIn did a little better, with a comparatively massive 28% of the big bosses signed up.” But, these numbers are changing according who sponsored the study.

It’s not entirely the CEOs fault; the Marketing Managers must champion the use of Social Media, leading the company into this arena. Yet, they are still struggling to find the best uses of Social Media for their product or service. And, Social Media is a difficult concept to relate to a CEO. This may be because unlike usual media: Radio, TV, Newspapers and Magazines, Social Media sites interact with each other and affect browser ranking, website traffic, and product reviews it has so many moving parts. Finally many departments need to be involved in the decisions: Sales, Marketing, IT, Customer Service, Public Relations, HR.

No wonder it has not been a priority to communicate the importance of a Social Media presence, let alone the need for a Social Media presence, let alone the need for a Policy and employee training to C-level management.

But without C-Level involvement, marketing’s ability to take advantage of all that Social Media can offer is minimal, at best. Does HR know how to craft a social media policy? Is customer service able to interact online with customers to nip a problem in the bud. Is I.T. unintentionally making it difficult for employees to create relationships with, prospects, vendors and customers, let alone interact with their peers? Does the Public Relations department have a plan on how to handle a Social Media crisis? Without leadership from the top, Social Media is just another opportunity that goes untapped; and the pitfalls go unaddressed until a crisis makes it real - as we have seen so recently in our community


Your photo is your calling, card make the most of it.
by Barbara C. Lemaire, PhD

December 8, 2014

Need a head-shot? You can have a friend take you photo at work using your phone or spend money for a professional head- shot. Please don't take a selfie. Remember your photo is your calling card, If you are using Social Media for business then have a professional looking head-shot is vital. Your contacts would like a good view of your face.

                                        Guy Kawasaki* (photo left) suggests you place your head off center to add interest.


Notice his smile; it’s called a “Duchenne Smile” a genuine smile because the eyes are involved.

How does your head-shot stack up?

Are you Ghost Person?

Or Friendly and Smart?

Are you a cartoon?

Or a look-you-in-the-eye Straight Shooter?

Do you always carry around flowers; have your dog or partner with you?

How will someone recognize you from these photos?

With these head-shots people will recognize you at a live networking event from these photos.

What is your photo saying about you?

A face shot is better than a full person shot. Using a graduation photo will work against you in the job market. If your photo is less than professional, get a new one.

These are great photos

Below is my photo, not bad, but I am planning on having a new one taken soon. Once I change my head-shot I will be sure to change it in all of my social media profiles so you can recognize me anywhere.

Please do not take offense if your photo was used as an example, it's for a good cause.If you choose for it not to be included in this essay, let me know by email and I will replace it with someone else’s

Getting it Backwards
by Barbara C. Lemaire, PhD
                                                                                                                                                                                                                                                                                                                                                                                                        Nov 13, 2014

Have you had this happen to you - because it is happening more and more to me.

I respond favorably to a connect request and the next thing I know I'm are being sent a message to purchase a product or service. Huh, what! - I don't know you or your product. I connected with you because we are in the same industry, area or have similar interests.

Social Media is not a database of hot prospects, it is a place to start and build relationships.

If you are asking to connect then perhaps reviewing my profile and groups I belong to will give an idea of what my interests are and how you can help me - even if it is just a recommendation of a book, a website or a group to join. I will probably respond to that with a thank you and some information for you. Information is the currency of social media, sharing information is a way to become a valued connection.

Selling is a skill - there are no easy ways to create a loyal customer - do the work and reap the rewards.


Things to do on LinkedIn while waiting around
by Barbara C. Lemaire, Ph D

                                                                                                                                                                               Nov 23, 2014

LinkedIn has many moving parts. Most people don't know about or understand all that can be done, and the power they bring to your social media presence...

1) Review your Profile

Write a compelling summary of who you are and why you do what you do.
Add descriptions to your work history
Add organizations of which you are a member.
Keep it warm and inviting – this is where you start to build rapport with your contacts

2) Stay in touch

Check out your connections and send a note, an article or a recommendation.

3) Participate in Groups

Ask a question
Answer a question
Add your opinion

4) Post useful information

Use reliable sources
Find articles from unusual sources
Add you two cents
Share with your groups

5) Check out who has been viewing your profile

If it seems appropriate ask them to connect

6) Type in names of associates and friends and connect.

7) Follow companies in your industry

8) Read what people are posting, like, comment, share

 You can try

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