Tell me, where are you?
by Barbara C. Lemaire, PhD
July 13 2015
I have a Website
I have a Blog
I have a Mailing List
I have a Facebook Account
I have a Facebook Page for my business
I have a Facebook Page for each of my products/services
I have a LinkedIn Profile
I have a LinkedIn Company page
I have a LinkedIn Company Showcase page
I belong to various Groups on LinkedIn
I have created my own Group(s) on LinkedIn
I use “Long Form Publishing” on LinkedIn
I have a Twitter Account
I have a Pinterest Account
I have a Board for each of my products/services on Pinterest
I have a Google+ Profile
I have my business listed with Google
I have my business listed on Google Maps
I have a YouTube Channel
I have an Amazon Profile
If you don't have most of these taken care of please don't waste your time with all the shiny objects that pop up every week - get the basics for your business and brand in place.
Who owns your domain name?
By Barbara C. Lemaire, PhD
August 10, 2015
Ever since *March 15, 1985, when the first registered domain Symbolics Inc. was registered; there have been people who found ways to scam the system.
A big problem for small and even large businesses are webmasters that may hold your domain hostage if you let them register your domain name for you. I cannot tell you how many clients I have worked with who lost their domain to an unscrupulous web designer or web master.
So for goodness sake, register your domain yourself.
It is very easy to register a domain name.
Think of what you want to call your website (keep it simple and easy to spell, relating to your business is a big plus.)
Go to a reliable domain broker - I use GoDaddy.com and be ready to make the purchase then and there. Some dishonest organizations actually monitor domain searches and snatch them up. Many people have made a lot of money snapping up domain names of large corporations and then selling it to them for large amounts of money. It is called Front Running. And it is still done today and even small business can be caught in their web.
Decide how long you want to register the domain name. You can register it for 1 year to a many as you like - the longer it is registered - the better your SEO (or so I am told.)
The domain can cost as little as $.99 up to the sky is the limit.
This is the most important step besides registering it yourself. Be sure that you renew your registration on time. You do not have much leeway so do it the month it is due. If you do not renew on time you can lose your website and the domain.
Web designers and webmasters do not need to have the domain name transferred to them to build or work on your site. Just ask for their Nameservers and update it from your registration. I know GoDaddy support will help with this action. If the web designer or webmaster demand you transfer your domain to them - walk away.
As a way to insure you have control and ownership of your website domain, visitWHOIS to search for your domain name. Here it will have all of your information, name, address, email etc. If you are not registered as the owner, or it is privately politely ask your website designer or webmaster to transfer ownership to you. They may ask for a fee: re-payment for the registration and time spent transferring the domain. Anything more is blackmail.
Why I don't "Specialize"
by Barbara C. Lemaire
April 10, 2015
I train people how to take the power of the Internet and Social Media to promote their ideas and business. The variety of types of people I train runs the gamut from retail store owners, a manufacturer of Ayurvedic oils, artists, writers, fundraisers, marketing managers, travel agents, virtual personal assistants, lawyers, financial planners, consultants, healthcare professionals etc and the ages run from late 20's to one man who was 88.
All ask if I have ever worked in their industry before, I explain that aside from specialized sites, it doesn't matter - the basics are the same. Marketing uses a fairly standard set of tools, the difference is the way they are used and where. Then some suggest that now I may want to specialize in their field since I will understand it better.
This is true; I will become more aware of the hurdles, limitations and nuances that affect their industry. But I will not only be learning that from my client; my job starts before we meet for the first lesson. I have been learning about social media for almost 12 years. I also have my work and volunteer experience (which is varied) and I have earned advanced degrees, I am curious and read a lot.
When I know I will be working with a florist for example, I start by searching the Internet to check out the local competition. Then I look at major cities to see what is new and innovative. I read articles in their trade magazines and look at association websites. I will join a group or two on Linkedin and Facebook, follow people on Twitter and Google+, go to Pinterest and YouTube to see what is out there. I often create a Google Alert for key terms to get the latest news.
Now I have a better picture of what I will want to tell my client so that they will be successful. I have become a "real-time" expert in their field, something they often don't have much time to do for themselves - before they learn how to use social media.
And that is the surprising insight my clients get while learning social media. They now have a way to become the "real-time" expert in their industry and if they do it well, become an online authority in their field.
Whats wrong with this message - everything!
By Barbara C. Lemaire, PhD
August 5, 2015
My latest message from a new connection...
I came across your profile and thought of reaching out to you regarding our upcoming Financial Modeling training.
As you know Financial Modeling is one of the most sought after skill, and it is used by professionals to take informed decisions for the business strategy.
Therefore, the training will equip you to plan, design & develop Financial Models using advanced MS Excel. The training is
inline with the industry expectations and includes Financial Modeling principles and valuations, Advance concepts, charting techniques,
Macros, VBA, et al.
I believe it will add significant value to Finance professional like you.
In case you are interested, kindly let me know so that I can send you further details about the course.
So, this was the first message I received after I accepted this persons request to connect. I had my doubts when I did since they had an unprofessional photo, it seems my instincts were correct.
This is how I responded to their message:
First let me suggest you get a professional head-shot of yourself if you plan on connecting with Financial professionals.
Second, rather than trying to sell to me in your first message, actually read my profile and discover if I would be interested in what you have to offer. ( I am not a financial professional)
Third, do not try to sell to anyone the first time you message them after they have accepted you as a connection. Would you do that if you had met them in person - I hope not!
Finally, you have a lot to learn about how to network and create relationships online, may I suggest that you do some reading on this subject. Perhaps you may learn from the post I created called Getting it Backwards.
Best of luck - if you are not too angered by my reply you will do well to take my advice.
And I hope they do. Who do I blame for this behavior - the marketing or sales manager. This person is obviously young and was not trained. Perhaps the sales manager doesn't get social media - it's time they learned.
A Dale Carnegie sales course is one way to get the education they need. Also there are many books on the subject of relationship building. The one by Mari Smith comes to mind: The New Relationship Marketing. Use common sense, if you want me to buy from you - you had better try to discover what I need.
The trouble is that this happens day in day out - it is not confined to the young person just starting out - supposedly seasoned members send out these messages some are couched in a friendly message, but they just want a sale.
Hey, I want to sell what I do too. The point is I do not send out messages scattershot. I create updates that will attract people to my profile. I provide targeted useful information to my connections. I share useful posts of my connections and participate in groups. And I write posts - like this to get my voice heard. This is the real world - just because you can connect with hundreds of people and send out hundreds of messages very easily, doesn't mean you should.